Biography

LJFFF La Jolla Fashion Film Festival is the First International Fashion Film Festival Founded in North America.

An industry event.

LJFFF 2013 will, once again, be the world’s largest gathering of fashion film professionals.

The next LJFFF will be held July 25-27, 2013.

LJFFF 2012 was by all accounts a spectacular success. With over 100 fashion filmmakers from around the world in attendance, the packed theater of 500 attendees was enthralled by the top 1% of fashion films produced worldwide.

From our neighbors in Hollywood to the fashion capitals of the world, we came together once again to network, attend seminars & panels, screen films, go to press receptions, participate in After Parties, and win awards in 8 different categories.

The films that made it into the final program represented some of the most brilliant and creative directors in filmmaking today. Curated from the dynamic and the exploding world of fashion film, are a glimpse of what’s trending in the minds of the world’s top fashion houses, designers, and stylists interpreted through the lens of their filmmaking counterparts.

This year we introduced the Red Camera Award. We are honored that Red Camera has chosen the LJFFF to be one of its premiere engagement points with film directors worldwide. Already the talk of the industry, Red Camera awarded a Red Epic to the winner of Best Picture at LJFFF.

The Festival centers on a digital vision set in a world class coastal resort.

Recognizing the emergence of the cinematic genre to the fashion world, LJFFF features productions from established and emerging fashion houses and film directors, using the film short as both an expression of art and as a way to introduce collections to the marketplace.

All events take place in and around La Jolla’s pristine coastline, parks, bays and famous Prospect Avenue, offering attendees a world-class seaside resort experience.

The LJFFF is designed to showcase the best in fashion films within the context of their creators. This unique programming provides attendees with an opportunity for high levels of engagement and understanding with the directors and their films. Curated from the time and space of this evolving and emerging art movement, the films presented during the LJFFF represent the classics and cutting-edge, the tense plots and art-based, the erotic and sobering, and, many more that defy definition.

The much sought after parties and receptions will give attendees the chance to meet and mingle on a more casual basis with top professionals, actors, models, and industry representatives.

Fashion cinema is revolutionizing fashion marketing, and LJFFF is at the cutting edge of it. The LJFFF combines cinema, social media, and fashion into one of the world’s premiere digital fashion events. Ultimately, the goal is to go beyond previous digital barriers and limitations to create new digital distribution channels, networks and markets for the benefit of both the designers and consumer.

Beauty, fashion, sensuality, storytelling – it’s all here. The fashion film art movement – it’s fresh, it’s new, it’s what happening now – be part of it!

For media inquiries, sponsorship opportunities, advanced ticket sales, volunteer positions and press accreditation, please contact La Jolla Fashion Film Festival producer,
Fred Sweet, at