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RE: the practice of branding: I'm not 2 fond of quickly trying to define everything. It is my personal opinion that the practice of putting a "label" on everything, teaches people to stereotype & a tendency 2 put everything in a neat little box before familiaring yourself with a place, person or thing.
Don't get me wrong, I like 2B able 2 go to a grocery store and quickly find my favorite coffee, but people are not produce or merchandise. Because we are, in fact, marvelously and wonderfully made, we must not generalize on mere appearances or what you immediately see or hear.
My hope is to bring awareness that if we continue to do this, we learn an unhealthy practice, which can distort something by excessive Simplification.