Francesco Rulli is the founder and the president of Film Annex, an online independent film distribution platform and Web TV Network. Film Annex took off with a small film catalog and several members, consisting of independent filmmakers and film enthusiasts at the end of 2006. Currently, Film Annex and its network of 2,000 Web TVs have more than 280,000 registered users, approximately 800,000 daily visits, and 10.2 million videos streaming every day, including award-winning content from international film festivals.
In 2012, Rulli started two initiatives, (G.I.V.E.) and The Afghan Development Project. The mission of (G.I.V.E.), Global Initiative for Veteran Entrepreneurship, is to create veteran business opportunities and re-introduce war veterans to society by helping them make their business ideas a reality. The mission of the Afghan Development Project is building schools in Afghanistan with Internet classrooms for 160,000 students and to show the world the new face of Afghanistan by broadcasting current event videos, interviews, and news clips as well as archival material directly from Afghan Youth Development. During a trip to North Carolina, Rulli conducted interviews with 18 Marines to talk about their experiences in war and their future goals. Same month, he partnered with Roya Mahboob from Citadel, a software company in Afghanistan, to build internet stations at high schools in Herat.
Film Annex's Afghan Development Project allowed Francesco Rulli to collaborate with Citadel's Roya Mahboob to establish Film Annex Afghanistan and create a web channel called the Afghan Development Web TV. The mission is to show the world the new face of Afghanistan by broadcasting current event videos, interviews, and news clips as well as archival material directly from Afghan Youth Development.
Corporate Backers - Thanks to the infrastructure investments of organizations like USAID, Film Annex can build INTERNET classrooms in Afghanistan at a minimal cost and in very rapid timeline. The Afghanistan infrastructure, mobile technology, and digital optical networks are in large part due to the investments and professionalism of USAID. Film Annex has also signed up many Corporate Backers for the project, and they can be found at: http://www.filmannex.com/blog-posts/AfghanDevelopment
The first step for Film Annex is in education and our goal is to build 40 Internet Classrooms and 400 computers to connect 160,000 Afghan children. Film Annex is also working on the following services:
Curriculum - Development of an Educational Curriculum with focus on Social Media Strategies;
Education Software - Development of Film Annex and Citadel Software Dari educational software. This allows Film Annex Buzz to monitor results, tribute best performers, monitor honesty performance, and defeat corruption;
Language - Film Annex navigation is now available in Dari, making Film Annex the leading Video and Blog platform for Dari speaking users.
Direct Investment in Afghan "technology grid" by Film Annex;
Direct Investment in Herat, Afghanistan school infrastructure by Film Annex;
Film Production - Focused on positive and corporate stories;
Online Film Network with over 30,000 professional videos and Films (we work to add Afghan quality content);
Video Web Hosting on our existing platform in USA);
Film Annex Video Ad Networks integrated to monetize advertising in USA, Europe, and many other countries around the world;
Traffic - 280,000 registered users and traffic of 10+ million unique viewers per month;
Film Annex Studios in NYC;
Film Annex Buzz - Social Media Strategies.
Here's a link to the Film Annex Web TV, and more details will come forward:
In April 2012, Film Annex, in collaboration with the Afghan Citadel Company, built the first Internet classroom at the Baghnazargah School, 5 kilometers away from the center of Herat. The following month, the Afghan Development team finished the construction of the second classroom at the Houz-e-Karbas high school, connecting 4000 Afghan children to the global community of the World Wide Web.
For further information on Film Annex's Vision, Mission and Network visit Film Annex.
Francesco Rulli is also the founder of MTI New York, a consulting firm, providing fashion related services to the top 200 North American fashion industries. Since 1995, MTI became one of the leading textile agencies operating in the United States.
Adding to his success in the fashion business, Rulli founded another company in 2002, Uncle Kimono & Mrs. Mudd, which served the fashion and design inspirations of John Malkovich. Three years later, Rulli founded and became the president of Phase One, a global sourcing, product developing, and garment manufacturing company now incorporated within the MTI group.
Francesco Rulli is also an active member of the Global Medical Relief Fund, an organization committed to bring hope and help to children who are missing or have lost the use of their limbs, have been severely burned, or are otherwise damaged due to the atrocities of war, natural disaster or illness.
"Se vogliamo che tutto rimanga come è, bisogna che tutto cambi!"
"If we want everything to stay the same, then we need to change everything!"
Tomasi di Lampedusa
Great Films: Happiness (1998)