Cupcake Digital's Brad Powers on Afghanistan's Education, Economy and Digital Media
Independent Films, Interviews
Brad Powers is a serial entrepreneur with a successful track record of founding, developing, profitably growing and selling ventures. He is the the Chairman of Cupcake Digital, Inc., and the Chief Marketing Officer of Aspen University.
In this interview, he first introduces Cupcake Digital Inc., which was created to respond to the need for more children's applications and stories. The goal behind the creation of the company was to "make kids smile".
He continues by sharing his thoughts on social media and how it is an essential marketing tool. In his company they are focused on using social networks such as Facebook, Twitter, Instagram or Pinterest to drive people to their website.
He believes that online advertising is the "fuel" to the Internet economy and that using it to finance building schools in Afghanistan is a great use of it and a great marketing and social model.
He also talks about how bringing the Internet to women in developing countries can help them get educated, communicate and exchange ideas with people from all around the world.
More about Brad Powers:
Active Advisory Board Member of Kobe Mail, Cinematic Music Group, Wizard World and the Graduate School of Management of Clark University.
He received his BA in Psychology from Clark University and then went on to earn his MBA with a full academic scholarship from Clark University Graduate School of Management. Brad has continued his involvement at Clark University by joining the GSOM Board.
With over 20 years of experience Mr. Powers has a successful track record of founding, developing, profitably growing ventures, having held founding and senior leadership positions in private and public Internet Marketing and Direct Marketing firms that experienced exceptional growth and market leadership positions during tenure.
Prior to joining as Chairman of Cupcake Digital and Chief Marketing Officer of Aspen University, he served as the Chief Marketing Officer of Atrinisc, Inc. (NASDQ: ATRN) a leading marketer of consumer services including; Kazaa (top three music subscription service), Digital Support (online and DRTV offline celebrity endorsed technical support service) and entertainment portals such as Prize America and Group Lotto. Facilitated the asset acquisition and integration of Kazaa, while driving customer acquisition growth from 20,000 subscribers to over 100,000 active Kazaa consumer subscriptions in under one year. Developed and oversaw all brand, customer acquisition, customer retention, marketing, sales, business development and call center operations for the organization.
Founder and CEO of Active Response Group (“ARG”) a top 3 provider of lead generation services. Over a five-year period completed two rounds of financing (venture and debt) and two acquisitions before a successful sale to CAVIS ACQUSISION CORP in 2009.
Founder and EVP of Marketing and Business Development of eWOMP Technologies a provider of email and marketing services to fortune 5,000 clients. Built all marketing, product and sales aspects of the organization from the ground up, working with such clients as Microsoft, Petersons Thompson Learning, Meow Mix, Marriot, Sterling Jewelers, Inc., The Smith & Wollensky Restaurant Group, Zone Perfect and Town Sports International.
Founding Member and Chief Marketing Architect for Curl Friends a line of cosmetics addressing the specific needs of women with curly hair. Created product line, brand architecture and positioning. Developed and implemented online customer acquisition campaigns to profitably grow customer base to over 30,000 in under two years. Developed relationships and worked with national distributors for retail and in store product placement and sales. Facilitated the sale and transition to CP Baker and Company in 2003.
Founder and Chief Marketing Officer of Wanakee Design and Products a direct mail leader in high-end cosmetics. Grew organization to over 250,000 customers, created and implemented offline direct marketing campaigns, implemented and managed call center operations, introduced advanced order management and database apparatus to increase average lifetime value and re-order cycle of customers. Sold business interest in 2001 to a private investment group.
Visit the Afghan Development Initiative and the Afghan Development Web TV for more information.
Year of Production: 2012
Country: United States