The food entrepreneur WITH VOICEOVER

Independent Films, Documentaries

Afghan catering company “Tazza”, meaning “fresh”, is living up to its name, overcoming security obstacles to bring the best quality international food to consumers of all nationalities across the country’s capital, Kabul.

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Transcripts / Production notes / Scripts

AUDIO TRANSCRIPT

--SOUNDBITE (ENGLISH)—
Hi, my name is Tamim Samee. Welcome to Tazza.
This is a business in partnership with a large grocery chain in Kabul called Finest. We are the supplier of deli products and bakery and patisserie products for this chain.
We started the business last year, in August 2010 and we have been going ever since.
We grew up in a family that has food as one of its loves and we like to entertain with food and that’s what I bring to the business.
The menu we offer is a mixed bag of Afghan, South Asian and Western food. And by Western food I really mean things that you find in a typical deli now in Europe or in the US. Anything from a classic chicken salad to chocolate cake, a baguette or a croissant.
We have a lot of Afghan customers for products that we thought initially would be only bought by Westerners.

The demand for the products we develop is very high. It’s also very healthy, we use top ingredients and the package is very different from what the market provides today.

We do believe that our clients deserve a better food. If I want to eat it I want my client to eat it as well. That makes the product more expensive but I think our clients recognize the quality of the food.

The supplies that we use are supplies that are coming from any number of neighbouring countries as well as even China, the US and European countries.
As an example we use balsamic vinegar that comes from Italy.

The whole concept of delivery within the Kabul city, of preparing food ready to eat did not even exist six months ago. Now we see delivery companies, now we see companies like ourselves that offer the products.

Tazza business has a lot of potential to grow.

We have a good mix of young men and young women working together.
The majority of the people that works here have been trained from the start in this business and that gives them the loyalty and the follow on our standards that we like to have.

There are many challenges in starting a business in Kabul, because Kabul is a chaotic city right now and delivering products from one end of Kabul to another end is very problematic.

Our challenges are normal business challenges, security comes into it.
I look at it from a day to day perspective of what everyone has to go to make this business work and we try not to think of security as one of our biggest problems even though our lives are endangered just by being on the streets of Kabul and doing business in Kabul.

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