Online Video Advertising: What's Wrong With This Picture?

2009-10-19 16:14:47

Recently, Dom Robinson, Streaming Media author and the CEO of Global-MIX has written an article about online video advertising, where he praised Film Annex's platform and business model. The article is titled: Online Video Advertising: What's Wrong With This Picture?

In his article, Robinson talks about how Film Annex has the most clear-cut and profitable business model in the online video sector.

"Francesco Rulli of Film Annex presented probably the most clear-cut example of the model I now believe is emerging in the sector. The company is an ultrasmall, ultralightweight business that can provide a livelihood for two brothers through the delivery of a vast number of long-form films hosted for internet delivery with a tied preroll. The filmmakers sell DVDs and other merchandise on http://www.filmannex.com and take 100% of the proceeds; the site’s services even cover the credit card/ ecommerce costs of such transactions. In exchange, there is a reasonable-quality Flash stream of a filmmaker’s movie hosted on the service with rights to add a preroll when played"

To read the rest of the article, visit http://bit.ly/17Y4Gd


Film Annex