Dr. Bob will be focusing on one of the most critical challenges to filmmakers worldwide - how to maintain a consistently effective framework of creativity.
Taking a break from the private consultation rooms at the world’s iconic brands, Dr. Bob will be engaging his audience to go beyond preconceived ideas of the creative process and into how the marketplace is underpinned by primal mechanisms of mind that structure peoples’ attachments to products, images and ideas. An ability to utilize these new concepts can propel the user to new heights of professional achievement, development, and success.
He starts from a primary insight: To be successful you have to know something about the less rational and more associative aspects of your own mind, as well as the mind of your audience.
As a cognitive anthropologist, Bob studies how people bend and blend data, image and emotion to fit their beliefs and identity – this in order to design their own brand of meaning. In doing so, people are translating the world into their world. Knowledge of this translation process is a crucial aspect of a consistently great creative process for filmmakers. These crucial insights are vital to stay on track in today’s world of information overload.
Lecturer, author, speaker, Madison Avenue Cultural Anthropologist, revolutionary thinker, whatever his various fans across the globe call him, we are thrilled he will be sharing his insights with us this year at LJFFF 2012!
His known ability to synthesize the demanding elements of the fashion marketplace with the primal aspects of the human mind and emotions has already made his presentation one of the most talked about events at LJFFF 2012.
Dr. Bob can be reached at his website: Brain-Sells.com