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Friday saw a 45% decrease in box office revenue over the previous Friday.

1. Avatar - $13.2M
2. Daybreakers - $5.9M
3. Sherlock Holmes - $5.1M
4. Alvin And The Chipmunks: The Squeakquel - $3.5M
5. Leap Year - $3.3M
6. It's Complicated - $3.2M
7. Youth In Revolt - $2.7M
8. The Blind Side - $2.2M
9. Up In The Air - $2.1M
10. The Princess and the Frog - $0.9M

AVATAR is continuing its sensational run, landing in first place again, earning an estimated $13.2 million on its fourth Friday, dipping only 47% on last Friday and has now crossed $394 million at the domestic box office. The James Cameron sci-fi extravaganza is now closing in on $1.2 billion at the world wide box office and is sitting at number two on that last behind TITANIC.

Three other films opened on Friday but none of them really shook the box office world that much. DAYBREAKERS, the latest vampire flick, opened to an estimated $5.9 million which is not too bad, but other films LEAP YEAR and YOUTH IN REVOLT opened with an estimated $3.3 million and $2.7 million respectively, which does not bode well for their futures.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 8-10 January 2010.

The Top 10 at the North American box office took in an estimated total of $42.4 million for the whole of Friday 8th January 2010.

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