From Digital Media to Filmmaking and Video Editing with Yume and Givit

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You can not escape from social and digital media. Every single moment of our lives is so closely tied with new technologies that at some point, it makes it difficult to do the work the way we want.

Using social and digital media tools are not only used to go online, send messages and share content with your peers. It also makes a huge impact on all aspects of our daily lives and even on industries.

These past two days, I have been noticing streams of sharing and commenting for the LG advertisement on their new screen. It is kind of interesting and innovative.

Advertisement and the way companies are going to present their products are also changing and are affected by the recent online strategies. Thinking on new ways of how we can attract more customers is the main factor. Online advertising brings new opportunities for companies to target millions of customers at the same time in any part of the world.

Recently, I did an interview with Tom Wolfe , the Vice President of Business Development at YuMe, a leading provider of digital video brand advertising solutions. He spoke about the influence and impact of digital media and online advertising on the economical side of developing countries like Afghanistan.

During the recent decade, after the Taliban regime, Afghanistan has progressed rapidly, especially in implementing and integrating new technologies. The Information and telecommunication sector has influenced many other sectors. Accessing mobile technology, which is one of the most important ways of communication, is easy and fast for Afghans.

Using smart phones and getting the benefit out of the most common used applications are considerable among the young generation. Having a smart phone in your hand can help you be a good filmmaker if you try. I want to introduce a handful application for smartphones that is used for editing videos purpose. It is fast, easy and powerful, and is called Givit.

I hope you enjoy the application, record and edit special moments of your life :)

Fereshteh Forough

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About the author


WHO WE ARE The Digital Citizen Fund" knowing formally Women’s Annex Foundation" is a 501(c)3 nonprofit organization founded in New York City which has set out to help girls and women in developing countries gain access to technology, virtually connect with others across the world, and obtain necessary skills to…

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