A year ago, Film Annex made a clear decision to invest in the world of women's empowerment with the creation of Women's Annex. Today, we can all see that the decision was right and very profitable. I invite you to visit the Film Annex Community and look at the BuzzScore performance of Women's Annex.
The BuzzScore is a social media score and algorithm that measures the reach, influence and ability to engage of each user. The BuzzScore rewards financially the content provider, writer, filmmaker, and viewer. It is different from other social media scores like Klout and Kreed. The BuzzScore rewards financially the users. The others don't reward financially the users.
Today, the average worldwide BuzzScore on the Film Annex Community is 17. Women have an average BuzzScore of 21. Men have an average of 15. Women surpass Men of 40%!
In developing countries like Afghanistan, the female BuzzScore is 29, against 22 for men. Female users in Afghanistan perform at 32% above their male counterparts. It's very clear that from a business point of view, investing in social enterprise for women in technology and social media is the key of Film Annex's social and business success.
Women, in particular from developing countries, have limited access to technology and finance. Female users on the Film Annex community have been able to achieve higher performance and return on the investment. Just imagine what the numbers would be if female users had equal access to technology and finance than male users.
Please read my notes on How Female Students from Afghanistan Earn Money On Film Annex; Sustainable Education, Business and Philanthropy and how Mashable's and TechCrunch's writers can help Women Empowerment in Central South Asia and beyond.