I am very excited to announce my participation as a juror in the upcoming International Fashion Film Awards that will take place on July 27th 2013, in La Jolla California. I attended the event in 2012 and it was by far the most important trip I made outside of New York City for connecting with the top producers, directors and supporting crew (ie, Makeup, Stylists, DP/Photographers) of fashion film from around the world. These talented creators were celebrated and awarded for their amazing films.
Fred Sweet, the festival director, arranged for the best fashion films to be presented to the audience last year and will do the same again in a few weeks. The change that I am most excited by at the IFFA is the addition of many new awards recognizing not only the traditional best picture and director categories but also acknowledging the talented supporting crew members like makeup artists and stylists who sometimes get overlooked, though certainly should not be in the genre of fashion film, as they are the heart of many productions.
"BLOOM" by Charlie Wan - Best Hair and Makeup award at 2012 LJFFF
The awards to be presented at IFFA 2013 are as follows:
BEST PICTURE – TO PRODUCER
BEST DIRECTOR – TO DIRECTOR
BEST CINEMATOGRAPHY – TO CINEMATOGRAPHER
BEST HAIRSTYLING – TO HAIR STYLIST
BEST MAKEUP – TO MAKEUP ARTIST
BEST FASHION – TO WARDROBE STYLIST OR RESPONSIBLE PARTY
BEST MUSIC – TO MUSICIAN
BEST ANIMATED/MULTI-MEDIA FILM – TO ANIMATOR
BEST CREATIVE CONCEPT – TO PRODUCER OR RESPONSIBLE PARTY
BEST VISUAL EFFECTS – TO SPECIAL EFFECTS DIRECTOR
BEST ART DIRECTION – TO ART DIRECTOR
BEST ACTOR IN A LEADING ROLE – TO ACTOR
BEST ACTRESS IN A LEADING ROLE – TO ACTRESS
“FROM NOW ON THE BRILLIANT WORK DONE BY MAKEUP ARTISTS, HAIRSTYLISTS, ART DIRECTORS, MUSICIANS, WARDROBE STYLISTS, WRITERS, AND OTHERS WILL BE NOMINATED AND HAVE THE OPPORTUNITY TO WIN AWARDS. THESE AWARDS ARE FOR THE BEST IN THE WORLD AND CUT ACROSS NATIONAL BOUNDARIES AND CULTURES. THANKS TO THE GLOBAL REACH OF LJFFF EVERYONE IS INCLUDED NO MATTER WHERE ON EARTH THEY LIVE OR WORK.” STATED FESTIVAL PRODUCER FRED SWEET.
ALL CREATORS IN THE FASHION FILM INDUSTRY ARE WELCOME TO SUBMIT.
"Aeterna - In Search of Love" by Miguel Angel Font Bisier presented at LJFFF 2012
IN TODAY’S ECONOMIC ENVIRONMENT HIGHLY SKILLED AND CREATIVE INDIVIDUALS NEED TO DISTINGUISH THEMSELVES IN THE MARKETPLACE. THROUGH THE OFFICIAL SELECTION, NOMINATING, AND AWARD PROCESS CREATORS WORLDWIDE NOW HAVE A NEW WAY TO ENHANCE THEIR VALUE AND FURTHER THEIR CAREER GOALS.
CREATIVE PROFESSIONALS WHOSE FILMS ARE ACCEPTED FOR NOMINATION CAN LOOK FORWARD TO HAVING THEIR NAME, WORK, AND FILM PUT INTO THE FESTIVAL’S WORLDWIDE MEDIA COVERAGE INCLUDING PRESS RELEASES, WEBSITES, EVENT ACTIVITIES, AND FASHION MEDIA INCLUDING FASHION BLOGS AND MAGAZINES.
ALL PROFESSIONALS WITH FILMS THAT HAVE BEEN SELECTED FOR SCREENING WILL BE ISSUED “OFFICIAL SELECTION” BADGES FOR THEIR DISPLAY AND PROMOTIONAL PURPOSES, PROVIDING AUTHENTICATION AND PROOF OF THEIR ACHIEVEMENTS IN FASHION FILM PRODUCTION.
BREAKING WITH TRADITION IN ORDER TO PROVIDE GLOBAL AUTHENTICITY FOR OUR AWARD WINNERS, AN ALL STAR JURY OF OVER 35 INTERNATIONAL FASHION EXPERTS WHO WILL BE CASTING THEIR VOTES FOR THE BEST IN GLOBAL PRODUCTION.
Behind the Scenes at LJFFF 2012