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Attracting Sales

Its a fact that light travels faster than sound.  In a sense this can be applied to many aspects of visual marketing i.e visuals travel faster than text. For instance 30% of people are drawn to plain black and white text, compared to 70% who are drawn to imagery.


Visual communication is one of the biggest marketing strategies you can use that will make an impact on your viewer almost instantly. 

You must as a business owner recognize that visual content is a promising investment.  This is because text is processed by our short - term memory and imagery is processed through our long – term memory.  Success will come to those who understand the importance of this, and make strong visual content that links to their business.

Imagery affects us emotionally

Look at the image below… what is the first thing you see? …Is the text really even necessary? See how an image can influence you almost instantly with or without any text.  It will have made an impact on your emotions, and that’s exactly what you need to do to get your customers attention - an emotional reaction to sit nicely in their long – term memory.  

Seeing is believing

The controller of the image can manipulate it however they like, to suit what they want their customers to see. In some cases this can become a little ‘tacky’ and too obvious that it’s a sales pitch.  To use visual content correctly you don’t want to deceive your customers, or they will never come back once they realize that was what your aim was!  Visual communication shouldn’t be of a form of miss leading your audience, its about getting the best reaction possible from them…. whether its shock, or laughter, all imagery will produce some form of reaction. So make it count!  

Think about it, would you prefer to view a 1-minute video, or read 6 pages of black text on white paper? 

The Facts of Visual Content for businesses

  • Posts with videos will attract 3 times more traffic than that of text.
  • Viewers spend 100% more time on pages with videos on them.
  • 700 YouTube videos are shared on Twitter every minute
  • Posts with videos, images, and text will attract 6 times more visitors than that of plain text.
  • Our brain responds to visual content 60,000 times faster than it does with text

"It is the supreme art of the teacher to awaken joy in creative expression" 

Albert Einstein 

Toni Sian Williams

(All views my own)


About the author


Toni Sian Williams specialises in promotional visual communications using stop motion animation for businesses and sole traders. She is greatly passionate about her work, and has been creating character sculptures since she was just 5 years old! :) ... Toni is also an illustrator and her work is mainly based…

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