Why Embracing COPPA is Important by Brad Powers

Uploaded on Friday 1 February 2013


Brad Powers is the Chairman and Executive Producer of Cupcake Digital, and he has been a marketing and technology powerhouse for over 20 years, with a keen and futuristic eye on technology and the digital marketing landscape. Cupcake Digital came into being when Brad teamed with Susan Miller to develop digital storybook apps and games, based on her Emmy Award-winning animated television series, Wow! Wow! Wubbzy! in this film, Brad discusses the Children's Online Privacy Protection Act of 1998 (COPPA).

Websites that are collecting information from children under the age of thirteen are required to comply with Federal Trade Commission ( FTC ) Children's Online Privacy Protection Act (COPPA). The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under U.S. jurisdiction from children under 13 years of age. It details what a website operator must include in a privacy policy, when and how to seek verifiable consent from a parent or guardian, and what responsibilities an operator has to protect children's privacy and safety online including restrictions on the marketing to those under 13. While children under 13 can legally give out personal information with their parents' permission, many websites altogether disallow underage children from using their services due to the amount of paperwork involved.

In his pre-Cupcake days, Brad worked for the music download service Kazaa, as Chief Marketing Officer, where his involvement in music and applications laid the groundwork for innovative app creation. Holding CMO positions at several online companies (and a university!) further prepared him to bring his experience and talents together in a nascent industry that was calling for exciting new products and ideas.


Language: English

Length: 2:19

Country: United States

Creative Commons License

Why Embracing COPPA is Important by Brad Powers by bitLanders is licensed under a Creative Commons Attribution 3.0 License.